Yanique Smith

Senior Marketing Operations Manager

Specialising in strategy, project delivery, data analytics and process improvement to help teams work smarter and deliver better outcomes.

Yanique leads marketing operations at Leigh Day, helping teams work more effectively through strategy, project management, data analytics and process improvement. She oversees marketing technology, reporting, operational planning and continuous improvement initiatives across the department.

With qualifications in project management and data analytics, Yanique specialises in turning complex challenges into practical solutions. She has led projects spanning marketing workflow transformation, performance dashboards, CRM and website enhancements, technology integration and AI adoption, helping the firm make more informed, data-driven decisions.